The design direction focused on imagery, style and brand personality, allowing the products and visual identity to lead the experience.

We structured the website around a clear shopping journey. Visitors can browse the brand, explore products and collections, select product options and move towards checkout without the experience feeling cluttered or confusing.

From a development perspective, the website included a range of custom eCommerce features. We customised product swatches to make product options easier to select visually, especially for colour, style and variation-based products. This helps customers understand their options quickly without relying only on standard dropdown fields.

We also set up variable products and variant gallery functionality. When a customer selects a different product variation, the gallery images update to match that selection. This creates a much better shopping experience because customers can see the correct imagery connected to the product option they are considering.

Custom code was also used to improve the single product page structure. This included a product title injector, allowing product titles to be placed or displayed in a more controlled way across the product layout. We also created a custom description injector for the single product page, including dropdown-based description sections so product information could be displayed neatly without overwhelming the page.

To support international browsing, we configured a custom currency converter setup using an API. This allowed prices to change on the front end and helped create a smoother shopping experience for customers viewing products in different currencies.

The website was built with a custom theme structure, giving Oceanaa a more tailored foundation than a basic template setup. This allowed the site to better support the brand’s visual direction, eCommerce requirements and future updates.

The finished website gives Oceanaa a stronger and more professional online store. It presents the brand in a clearer and more polished way, supports trust with customers browsing fashion and swimwear products online, and creates a smoother path from product discovery through to purchase.

The custom eCommerce functionality helps make the website more practical, flexible and scalable. With customised swatches, variable products, variant gallery images, front-end currency conversion, custom product title placement and dropdown-based product descriptions, the website provides a more refined shopping experience than a standard product catalogue.

The result is a website that is visual, functional and built around real eCommerce goals. It is not just a digital brochure, but a custom online store designed to support product browsing, improve customer experience and help encourage sales.